The FCL Little Red Book

Front cover

Front cover close up

Inside Intro and Contents spread

Overview

This project was given to me as a freelance assignment as our team at the time hadn't the capacity to turn it around in the tight 2-week timeframe. It was a personal project of Graham 'Skroo' Turner's (CEO of Flight Centre Limited) and contained a collection of his notes on leadership and business as well as the future direction of FCL and his collection of proverbs and poetry.

This piece is by no means perfect, as it was briefed to only receive a rough edit (so as to retain Skroo's signature shorthand writing style) but I went to great lengths in designing the cover and contents spread, which feature old scans of printed wood type to convey the personal, yet corporate nature of the publication and the timeless concepts contained within.

Client

Graham 'Skroo' Turner

Services

Design, layout, proofing and editing, finished art.

Skills

Publications